Designing a few Lexus ads for the Lexus Digital Showroom. This was a massive touchscreen television installed in the middle of Lexus Dealerships that allowed Lexus Salesmen the ability to have customers navigate through the inventory on their own. The only problem is, most older customers had no idea what the podium actually was. That’s where I come in.
Designing some signage to go around the podium, and popping up some wallpapers on screen allowed customers to understand what exactly they were looking at. Even the older demographic easily understood the simple touchscreen approach, which was massively helped by a well-designed UI which facilitated customer interaction.