Because I’m super hyped about Fallout 4 (who isn’t?) I recently reinstalled Fallout 3 and began my play-through again. What fascinated me more than anything else is that despite the hundreds of hours I poured into the game, I still discover new locations and stories. How can this be? I barely left my dorm room for the better part of a year exploring every aspect of this masterpiece! Either my memory is terrible or Bethesda is incredible at creating lots of content. I am extremely hopeful for a Nuka Cola: Quantum cult in Fallout 4. That’s right up Bethesda’s alley.
After barely escaping a band of raiders with my fresh character, I stumbled into an abandoned Nuka Cola factory outside the ruins of D.C. Battling through the enemies in any Bethesda title is always enjoyable, but from the books of Elder Scrolls to the computer terminals of the Fallout series, the mini-stories are typically what fascinate me. I couldn’t recall ever exploring this building before, but the clunking robots in the next room gave something to shoot, so I set about with my hunting rifle to scavenge for supplies. After clearing most of the enemies in the building, the green glow of a terminal within caught my eye, and I stumbled over to the desk frantically looking for a stimpak. What I found in the terminal was much more rewarding: A transcript of a pre-nuclear-apocalypse marketing campaign for Nuka Cola Quantum.
This is a perfect opportunity for me! I’ve been plugging away in the marketing world, getting bored with my current restrictive artwork, and I need something passionate to work on in my downtime to practice. The poor vaporized marketing department that left their legacy behind will have their final piece of work come to fruition! Every Graphic Designer needs a fun project to occupy his or her time.
I decided that I would complete each terminals marketing campaign as I found them in order. I would love to hop on After Effects and do the TV commercials as well, I just don’t have the time. The first terminal instructs me to not reveal the brand, only showing the blue glow of Nuka Cola Quantum with their tagline. Several goofy drawings later and slapping paint on my Photoshop Canvas, I finished! I get to continue exploring the Nuka Cola Plant! Below is the first marketing campaign, both with and without the text at 1920 x 1080 for your pleasure!
I will likely head home tonight and find the second terminal to prepare the next marketing campaign.